Welcome to Willow Fabrics — Your Go-To Online Cross Stitch Store
As one of the UK’s favourite online cross stitch stores, we make it easy to discover everything from beautifully detailed kits and patterns to premium threads and fabrics. Whether you're a beginner or a seasoned stitcher, our carefully curated collection brings you the best in cross stitch with a personal touch. Enjoy the ease of cross stitch shopping from home with trusted brands like DMC and Anchor, plus exclusive designs you won’t find anywhere else. As passionate cross stitch retailers, we’re here to help you find your next stitching obsession. Explore our latest cross stitch kits, browse new arrivals, or top up your stash with our full range of threads & fabric — all delivered with friendly service and expert care.


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Find the Perfect Cross Stitch & Embroidery Material Supplies for Your Projects
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Perfect for stitchers who want everything in one kit, delivered from a trusted UK cross stitch shop.
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Quality Cross Stitch Materials, Fabric & Accessories in the UK...
At Willow Fabrics, find premium cross stitch fabric and trusted cross stitch supplies UK stitchers love. Discover quality fabric for cross stitch and embroidery, carefully selected for smooth, enjoyable stitching. As a dedicated cross stitch shop, we stock essential cross stitch materials, tools and cross stitch accessories for every level. Shop cross stitch fabric online with confidence from one of the growing cross stitch shops online UK, backed by friendly service and fast delivery.


Our Blog Update
Follow our blog, where Susan Penny provides great stitching hints and tips.
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If you've stitched on Aida for a while and fancy trying something new, you've probably come across evenweave fabric. But then you spot names like Jobelan, Lugana and Murano, and the choice suddenly feels a lot more confusing than it needs to be.
The good news is, they're all fairly similar, and once you know what sets them apart, picking the right one is easy. Here's a simple guide to what evenweave is and how Jobelan, Lugana and Murano compare.
What Is Evenweave Fabric?
Evenweave is a type of fabric woven with the same number of threads running vertically and horizontally, so the little squares between them are perfectly even. That makes it easy to count threads accurately in both directions, which is exactly what you need for cross-stitch, hardanger and other counted thread work.
Unlike Aida fabric, which has clear, visible holes to stitch through, evenweave has a smoother, closer weave. Most stitchers work "over two" threads rather than through single holes, which gives a finer, more
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Have you ever spotted a cross-stitch design on a t-shirt, baby bib, denim jacket, or tea towel and wondered how on earth someone stitched it? These fabrics don't have a neat, countable weave like Aida, so normally you couldn't cross-stitch on them at all.
The trick is a handy little tool called waste canvas. Once you know how it works, you can create beautiful waste canvas cross-stitch designs on almost any fabric you like. In this guide, we'll explain what waste canvas is, why it's so useful, and how to use it step by step with quality supplies from Willow Fabrics.
What Is Waste Canvas?
Waste canvas is a stiff, blue-and-white canvas with an open, gridded weave. It's made from cotton with a bit of stiffening (sizing) added, so it holds its shape while you stitch.
It looks a bit like an ordinary cross-stitch canvas, but it isn't meant to stay in your finished piece. That's why it's called "waste" canvas — you use it, then take it away. It also acts as a removable canvas, making it ideal
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Both DMC and Anchor produce colourfast, six-strand mercerised cotton thread of comparable quality. DMC offers 500+ colours and is the default for most published patterns. Anchor offers 444 solid colours with a softer feel and vibrant warm tones. Neither brand is objectively better, the right choice depends on your pattern, location, and preference.
Key Takeaways
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DMC (500+ colours) and Anchor (444 colours) are both premium, colourfast cross stitch thread brands.
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Most published cross stitch patterns worldwide use DMC colour codes — making it the default for most stitchers.
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Anchor is the leading brand in the UK, known for a softer hand and rich warm tones.
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Colour conversions between the two brands are always approximate — never an exact match.
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Both brands are stocked at Willow Fabrics, browse and compare before you buy.
What Is Embroidery Floss?
Embroidery floss — also called stranded embroidery cotton, is a loosely twisted, six-strand floss made from mercerised cotton, used for cross
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